Good commercial mortgage leads are few and far in-between these days as everyone is going after the same leads, so you have to think outside the box.
One such example is using social networking sites such as facebook and myspace to advertise your rates and what you can do for your online friends. More often than not, you will have friends in your network that either do not know what you do or are not aware of what is available to them insofar as the tax credit, low mortgage rates, and so on. People would much rather use someone that they know and trust for their mortgage needs given the bad rap the field has gotten in the last few years.
Public records are another gold mine in the mortgage lead world. See if your local government has their land records available online. If so, look at current homeowners warranty deeds to see if they have an adjustable rate mortgage. If so, this would be a great person to mail a letter to explaining what fixed rates you can offer.
Also try utilizing your local multiple listing service or classified advertisements for listings for houses that are for sale. Again, look up the owners name through public records or an online search and mail them a letter explaining what you can do for them.
Hit up your local real estate agents. Set up meetings to explain with these agents what you can offer as far as rates and programs. Also be sure to showcase your closing skills: are you someone who can push loans through pretty quickly? Once you get your foot in the door with an agent, stay in touch!
Finally, and most importantly, the best lead you can get is a referral from someone who has closed with you before. How do you get these? It is easy really, always be at the top of your game. Meet your deadlines and do what you promise you are going to do. Disclose everything and fight for the best rate. Put your client first, always, and get them the loan that will best suit their needs.
Tags: commercial mortgage leads, mortgage leads, public record mortgage leads
